William, who made his breakthrough with the massive hit Penelope, is one of the top names in Finland’s rap scene. Over the past year, he has released several platinum-streaming hits, such as ILY, Rauhaa, and Koukus. Anteeks, featuring Isac Elliot, released in December, became the most-streamed song on Spotify in Finland immediately after its release and has nearly reached platinum status within a month.

Awarded the Most Streamed Song of the Year at the 2021 Emma Gala, William has released three highly successful albums. He is currently working on his fourth album, which is set to be released in 2025.